When I first started my business, I thought brands were for large corporations such as Nike, Coca-Cola and Apple.
If you have this same thought, you are making a big mistake.
Every business, both big and small, needs a brand.
And before I go any further…No, a brand is not just a logo, a tagline or a website.
Your brand shows your audience who you are, what you do and most importantly what you STAND for.
Your brand is the PROMISE of an EXPERIENCE.
It tells the world what you will deliver and why.
In other words, your BRAND is one of your business’s biggest assets.
[Tweet “Your brand is the promise of the experience your clients get when they work with you.”]
If that doesn’t convince you, here are 3 more reasons you and your business need to develop a strong brand.
Attracts Ideal Clients
When you tell your story, share your values, and show up everywhere as a 100% you, people will notice. Those who relate or connect with you will listen and want more and those who don’t will disappear. This is a huge win! (Think about it from this perspective…would you rather have a small tribe of adoring clients or a giant list of people who run hot and cold?)
If you stay true to your brand, not only will finding ideal clients be less of a headache but they will be willing to pay you what you are worth.
Allows You to Stand out in the Crowd
Having a strong brand helps you differentiate yourself. This does not work if you are copying someone else.
But if you are willing to own your gifts, share your mistakes and be MORE human than your competitors while being just YOU…standing out will be easy.
Why? Because eventually those who are playing the “fake it till you make it” game mess up and their true colors are unveiled. (I know you know what I’m talking about.)
Creates Loyal Fans
The key here is consistency. Giving your clients the experience you promised (and then some) will not only have your current clients coming back for more but they will be shouting your name from the rooftops which means you will have lots of referrals. And let’s face it, there is nothing better than word of mouth marketing, is there?
[Tweet “New Post: 3 Reasons Your Business Needs a Brand by @kimberlyriggins”]
So, what does your brand look like? What does your business stand for?
If you’re not sure, I would love to invite you to my upcoming workshop, Saturate Your Business with Your Soul. A half-day deep dive into your brand using brand archetypes. You’ll not only walk away with your unique brand soul guide but you will learn how to capture your personality, passion and spirit into a REAL brand promise you can use in your messaging and marketing.